Services
In addition to access to the GOAL Medals, GOAL Events and GOAL Network benefits, GOAL offers three distinct advisory services with customized scope to meet the needs of your organization.
GOAL Members may opt in to any or all of these services, gaining cost efficiency as more services are chosen.
Data Collection & Analysis
In addition to supporting the collection and analysis of your facility’s energy, water, waste, and carbon emissions, the GOAL live interactive dashboard allows you to filter and compare your data to data from anonymized facilities based on year, size, types of events, geography, and other factors.
Goal-Setting & Storytelling
Sustainability action can be intimidating without a clear plan and attainable goals to work towards. GOAL works with your team to develop prioritized actions and communications touchpoints to deliver and share the success of your sustainability work.
Revenue-Driving Sustainability Platform
Organizations may choose to monetize their sustainability plans through strategic corporate partnerships, aimed to help deliver the sustainability goals while driving revenue. GOAL provides expert experience, insight, and support, working directly with corporate partnerships to develop a platform that works for your organization.
Data Collection & Analysis
GOAL provides simple pathways to sharing energy, water, and waste data – including automation – and generates legible, simple-to-read insights that inspire operational adjustments.
These data insights allow the GOAL team to identify opportunities for facility efficiency and cost savings, supporting the ‘what now’ that comes from data insights, including:
Developing a plan and priorities of what to address first
Introducing vetted vendors that offer solutions with GOAL member discounts
Goal-Setting & Storytelling
GOAL offers a series of workshops, tools, and templates to support your team in building a set of sustainability priorities, pillars of focus, timebound measurable goals, and communications plan to represent it. The process looks different for every organization, but the outcome can be similar.
UBS Arena’s sustainability framework — Sustainable Brilliance, Community Resilience — was developed by GOAL in close coordination with the facility’s team to build a customized plan, aligned to the brand, that was ambitious, yet attainable.
GOAL supports the development and continuous delivery of the framework and communications strategy.
Chip Ganassi Racing has an ambition to reach sustainability excellence, following their excellence on-the-racetrack. Following an on-site visit and workshop, GOAL developed a sustainability framework for the team, which covers the shop, operations at the racetrack & their value chain. While motorsport is a difficult industry to reach sustainability excellence, GOAL worked with the team to identify difficult, yet achievable outcomes that align to the levers that the race team can pull.
GOAL continues to support Chip Ganassi Racing on delivering against their framework, communications strategy, and communications assets, such as their 2025 impact report.
Revenue-Driving Sustainability Platforms
GOAL connects facility-level needs and sustainability goals to corporate partnership opportunities. Through brand and consumer research, GOAL works with members to develop sustainability platforms and activations built for corporate partnerships. This work includes:
Generating creative activations and programs to engage partners
Identifying brands or categories of brands which fit the needs of the facility's sustainability goals
Developing communications strategies and messaging which resonate with priority audiences and avoid greenwashing
Built to align with Sustainable Brilliance, Community Resilience (above) goal, ‘Invest in Biodiversity’ and ‘Leverage our stage’, GOAL and the UBS Arena/NY Islanders partnerships team developed the ‘Protect our Shores’ platform, connecting to aligned corporate partners. Learn more here.
