For one night in New York City, the GOAL community came together to recognize the work happening across sports and live entertainment, reconnect with peers, share ideas, and celebrate how far this industry continues to move.
What is GOAL? Hear from GOAL team members, members, and partners about the community bringing sports and entertainment organizations together to advance more sustainable, responsible operations.
The Protect Where We Play Tour kicked off at Las Vegas’ Allegiant Stadium, which hosted Coldplay on June 6-7, 2025. Here, we distributed 6,000 cups to the lower arena area. It is estimated that our tour will prevent 1,000,000 single-use cups from entering the waste stream!
The GOAL Medals Program recognizes venues, teams, and organizations across sports and entertainment for their leadership in sustainable operations.
The 2025 GOAL Sustainability Leaders Forum (SLF) and Sustainable Impact Exchange (SIE) brought together forward-thinking leaders across sport and live entertainment for two days of collaboration, innovation, and action.
The 2024 GOAL Medal Ceremony brought together the brightest in sports and entertainment to celebrate the impact of sustainability, social responsibility, and innovation.
While motorsports is competitive on the track, racing series, teams, venues and partners came together to address ways to make sustainability a larger part of their industry operations and culture during the inaugural GOAL Grand Prix.
When Dave Matthews Band told Enmarket Arena that they wanted to have a zero waste event, GOAL and Enmarket Arena collaborated to commit to zero waste and much more - addressing the impacts in Earth, Air, Fire, and Water - ultimately creating the most impactful Dave Matthews Band show ever.
The inaugural GOAL Invitational in Seattle united 100+ sustainability leaders from diverse industries, focusing on eco-friendly practices in sports and entertainment.