[ GREEN OPERATIONS & ADVANCED LEADERSHIP ]■
We are the only sustainability program for venues in the live event industry — built around a measurable standard and a connected network of workshops, forums, and peer learning.
We benchmark and advance progress, and equip members with the communications tools to celebrate achievements.
[ About ]■
We enable the business of sustainability by strengthening operations, realizing cost savings opportunities, expanding partnerships, growing revenue generating assets, and improving how organizations measure and communicate their progress.
No two venues are alike — and their sustainability ambitions shouldn’t be either. GOAL provides benchmarking, audits, workshops, and solutions to build a unique and locally-specific action plan to ultimately celebrate sustainability leadership.
[ FEATURED MEMBERS ]Featured Members
Boston, Massachusetts
2025 GOAL Sustainability Contender
Fenway Park
With an environmental commitment that has been upheld for over two decades, Fenway Park continues to be a model for what's achievable by integrating a century-old structure into the contemporary era of sustainability.
Miami, Florida
2025 GOAL Sustainability Leader
Kaseya Center & Miami Heat
Through innovative stewardship, the Miami HEAT and Kaseya Center are dedicated to fostering a more sustainable and resilient Miami by pioneering creative solutions that protect our environment and enhance the well-being of our community for future generations.
Austin, Texas
2025 GOAL Sustainability Champion
Moody Center
Our goal is to become one of the most progressive leaders in our industry with our commitment to sustainability. By implementing the best practices while educating and empowering our patrons, venue staff and partners, Moody Center strives for a more sustainable future wherein live entertainment can thrive for future generations to enjoy.
Hosting events that break out of the echo chamber. Intentional content that sparks dialogue. Highlighting sustainability impact leaders. Inspiring cross-industry solutions.
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Our Team
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You are not alone in your sustainability journey. GOAL is an extension of your team.
Kristen Fulmer
Executive Director
Kyle Smither-Semon
CONTENT & ENGAGEMENT
Emily Lindahl
strategy
Hunter Scully
Operations
Alex Baxter
Partnerships
Ariela Gildenson
Food & Beverage
Clare Clark
International
“Being GOAL members connects us to a community with a shared vision, helping us drive meaningful progress on our sustainability journey.”
[ TESTIMONIALS ]Kelly McGrath, GM, Grand Casino Arena
[ FAQ ]Common Questions
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Venues can join GOAL by becoming a GOAL Member. Membership provides access to the GOAL Medals Program, member events, tools, resources, and the GOAL community. The best first step is to reach out to the GOAL team (info@goalstandard.com) or ‘Contact Us’ page to start a conversation about your venue, your goals, and how GOAL can support your sustainability journey.
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Many GOAL Members do not have a dedicated sustainability team or even person with a sustainability title. GOAL is designed to support venues where sustainability responsibilities may sit across operations, engineering, food and beverage, partnerships, or marketing. The program helps create structure, shared language, and clear next steps, regardless of team size or internal resources. Once we’re working together, our team can’t help working proactively on your behalf to integrate sustainability!
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Yes. GOAL is built for venues at every stage of their sustainability journey. Not every venue starts in the same place, and no two buildings the same. The GOAL Medals Program is designed to recognize incremental progress, from foundational actions to more advanced efforts. Many venues join GOAL specifically to help define their starting point and build a roadmap for what comes next.
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GOAL membership is not tiered based on performance. All members have access to the core programs, including GOAL Medals, events, and community resources. Some members choose to add optional Services, such as data analytics, strategy and storytelling support, or revenue-driving partnerships support, depending on their needs and capacity.
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Most GOAL events, including workshops, forums, and best practice calls, are designed for GOAL Members to encourage open, peer-to-peer learning. Some events may include invited partners or guests, but the primary focus is creating a trusted space for members to share challenges, solutions, and experiences.
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GOAL Medals are earned by completing specific sustainability objectives across ten categories. Venues review the objectives, take action within their operations, and submit documentation through the GOAL Portal. Each submission is reviewed by the GOAL team to ensure consistency and credibility. Medals are awarded annually and help venues track progress, validate achievements, and identify future focus areas.