News
Sustainable Touring Resource Guide
As part of Pollstar’s previous Earth Day content, MSA generously put together a print version of the resource guide for our readers as a sampling of the full online database. This year, Pollstar is updated the guide with input from GOAL.
Making WAVES: The 411 On The Water and Venue Exchange & How Venues Are Helping Protect Our Most Precious Resource
For many of us lucky enough to have access to clean drinking water, it’s easy to take the precious resource for granted. Even for those sustainably minded in the live music space, reducing water use hasn’t always been a top priority. GOAL aims to change that.
A Look At Black Leaders Driving Live Sustainability Efforts
Last year’s Black History Month edition of the GOAL (Green Operations & Advanced Leadership) member newsletter pointed out that “the environmental movement has long been driven by Black visionaries.
Year In Sustainability: Artists Help The Biz Go Green With Clean Power, Plant-Based Eats & Reusable Cups
In the music industry, artists such as Billie Eilish and Coldplay are helping lead the way on making live events more sustainable, with changes that are also good for business.
Ocean Conservancy’s Protect Where We Play Wins Sport Positive Award
Ocean Conservancy’s Protect Where We Play initiative won in the category of “Purpose-led Partnership with a Non-profit” at the Sport Positive Awards in London for its partnership with GOAL.
SBJ Game Changers: Kristen Fulmer
After founding her own sustainability consulting company, Fulmer joined Oak View Group four years ago and helped create GOAL to provide software and resources to venues and companies that want to integrate sustainability into the sports business.
OVG’s Arena Alliance & GOAL Medal Winners Announced at VNC 2025
Twenty-nine venues and teams across the GOAL Member Network were recognized on Tuesday night for their ongoing commitment to sustainability.
Earth Day Special: Venues Team with Billie Eilish for Zero-Waste Concerts
As a group, there were three zero waste shows; eight venues had a reduction in single-use plastics; and four arenas offered free or discounted alternative transportation for attendees.
Can sports’ efforts to protect the environment weather the political storm?
From politics to the economy to still trying to figure out how to get fans to sort their trash, uncertainty hovers over the environmental sustainability industry like a 1980s Los Angeles smog.
Soccer Tackles Its Carbon Problem
The world’s most popular sport faces rising threats from climate change. Now, the industry is working to address its own emissions contributions.
Front Office Sports Announces Inaugural Most Sustainable List
Front Office Sports (FOS), the leading multi-platform media and news organization covering the business of sports, today released its inaugural Most Sustainable list.
Venue Sustainability Program GOAL Releases First Impact Report
The sustainability program from founding members including Oak View Group has released a report with data from 40 U.S., Canada and U.K. venues.
EIC and OVG Unveil Ambitious Venue Sustainability Partnership
Working through OVG’s Green Operations & Advanced Leadership (GOAL) initiative, the new partnership will implement EIC standards throughout OVG convention centers, including training venue employees for the Sustainable Event Professional Certification and the Certified Meeting Professional designation. GOAL will engage in ongoing data collection and analysis across all venues and help properties reach their sustainability objectives through best-practice sharing, measurement tools, and on-site consulting.
Oak View Group Leans into Green with Sustainability Initiatives
A leader in live venue development around the globe, Oak View Group is also a groundbreaker in sustainability.
What making an all-electric sports venue entails
Sustainability efforts and legislative requirements are leading the consideration of all-electric sports venues, if the owner can withstand the sticker shock. Oak View Group’s Green Operations and Advanced Leadership (GOAL) organization provided Sports Business Journal with annual energy and electricity consumption averages from GOAL member venues to study this further.
How Oak View Group Became the Live Leader in Building Sustainability: ‘We Should All Be Doing This’
Oak View Group's commitment to sustainability extends beyond individual arenas, with initiatives like the Green Operations & Advanced Leadership (GOAL) program, which aims to promote sustainability across the live entertainment industry. GOAL provides resources and guidance to venues looking to operate more sustainably.
Sports Analytics Meets Environmental Sustainability
“We will provide students with environmental data from venues for them to analyze, compete with, and ultimately gain a hands-on understanding of the intersection of sports and sustainability,” offered Kristen Fulmer, OVG’s head of sustainability and director of GOAL.
This new sustainability standard is a game-changer for sports and entertainment venues
The Climate Pledge Arena changed those notions, and a new sustainability standard, GOAL, aims to share its lessons with other venues, large and small. GOAL stands for Green Operations and Advanced Leadership and is a sustainability platform for arenas, stadiums, and other public assembly venues in the sports and entertainment industry.
Innovative GOAL Sustainability Platform Completes Final Roster of 25 Founding Circle Members
Best-In-Class Sports/Entertainment Venues and Organizations Commit to Collectively Address Climate Action and Social Impact
Sustainability: Transportation’s Impact on the Carbon Footprint of Sports Venues is Driving Renewed Focus on Public Transit
“Within the GOAL system, we’re trying to encourage people to survey, do visual assessments periodically. Even just making some educated assumptions goes a long way to measuring what that carbon footprint is - What we haven’t seen as much is that true measurement of carbon footprint."