LIVERPOOL, UK
UNITED STATES
MEMBER SINCE 2024

Anfield

[ OVERVIEW ]

Liverpool Football Club is privileged to be one of the most celebrated clubs in the world. We recognise that with this great presence comes great responsibility.

A responsibility to use our voice and take demonstrable action against critical issues such as climate change, equality, diversity, and inclusion. For many years, we have had meaningful work happening across the club to tackle these issues.

Venue Details



Event Type

Premier League

Region

Northwest England

Date of Construction/Open

1884

Gross Square Footage

Capacity

61,276

Stadium

Facility Type



2025 GOAL Medals

Recognized achievements for the 2024 calendar year

GOAL Medals recognize measurable sustainability achievements across ten categories. The objectives listed below reflect the progress Liverpool Football Club demonstrated in the current GOAL Medal cycle, highlighting both operational improvements and areas of leadership across the venue.

[ HIGHLIGHT ]

Behind the Medals


Produce Food On-Site

On-site growing pods, herb planters, and a new orchard supply fresh produce to site kitchens while boosting biodiversity.

On-Site Sustainability Team

Rishi Jain

Director of Impact

The Red Way

The Red Way launched in January 2021 as a way of bringing all of this good work together, giving us a benchmark to measure and demonstrate our progress against. We have six clear objectives under each of our focus areas, that provide us with a clear aim for what we want to achieve. And we are committed to continual improvement. This is why we use an external verification system – ISO20121 – to hold us to account. We are proud to be the first major European football club to hold this certification.

We also know that we cannot achieve everything that we are setting out to do on our own. We want our supporters, partners and everyone connected to the club to be on this journey with us. We hope you will join us.

This is The Red Way.

Signs of Unity: Carlsberg x Liverpool FC

Liverpool FC and long-standing partner Carlsberg launched Signs of Unity at Anfield to make You’ll Never Walk Alone more accessible to Deaf and hard-of-hearing supporters. In collaboration with the British Deaf Association, fans were taught how to perform the anthem in British Sign Language—inviting the entire stadium to sing and sign together.

The activation also included BSL interpreters pitchside and forms part of Liverpool FC’s broader Red Together strategy to remove barriers and ensure every supporter can fully participate in the matchday experience.