Ethara has announced its membership of the Green Operations & Advanced Leadership (GOAL) programme – making it both the first organisation in the Middle East and first F1 promoter to join the global sustainability initiative.

Liverpool FC is furthering its sustainability leadership by joining the pioneering Green Operations and Advanced Leadership (GOAL) global network.

LFC is the first Premier League club and UK-based sports organisation to join GOAL – a sustainability-driven membership network for sports and entertainment venues – to further solidify the club's leadership in environmental and social governance.

Thanks to the continued implementation of sustainability practices, the Sacramento River Cats have been awarded four medals from Green Operations & Advanced Leadership (GOAL) for their work on Waste Reduction, Diversity & Inclusion, and Sustainable Partnerships.

Major League Baseball’s Minnesota Twins were recently awarded 29 ‘GOAL Medals’ recognising the organisation’s dedication to advancing environmental, social and governance (ESG) objectives.

Earlier this week, State Farm Arena, the home of the NBA’s Atlanta Hawks, earned nearly 30 medals as part of the 2024 GOAL Invitational. The award-winning downtown Atlanta venue earned gold medals throughout each of the primary categories of Environmental, Social, and Governance (ESG).

Like many sports organisations, it is early days in the sustainability journey embarked upon by the National Basketball Association’s (NBA) Cleveland Cavaliers, together with its home arena Rocket Mortgage FieldHouse. However, the team behind the scenes is working to establish solid foundations upon which a greener future can be built.

Support + Feed, a company focused on driving the accessibility of plant-based food, has teamed up with Oak View Group’s GOAL platform to support sustainable operations for US venues hosting shows on Billie Eilish’s upcoming tour.

Support + Feed, a nonprofit founded by Eilish’s mother, Maggie Baird, that promotes a plant-based diet to help combat climate change, and GOAL (Green Operations and Advanced Leadership), a program launched by Oak View Group (Pollstar’s parent company) that offers venues a comprehensive roadmap and resources to sustainable operations, have teamed up promote sustainability in food and beverage at nine venues for the pop star’s big tour by offering plant-based menu items, hosting plant-based food drives and encouraging fans to donate non-perishable plant-based foods.

GOAL will collaborate with Penn State’s sustainability team to quantify the university’s carbon footprint, identify opportunities for waste reduction and energy efficiency, and help align the Athletic facilities’ operational efforts with the university’s robust sustainability goals. GOAL will also support OVG Hospitality’s sustainability efforts, including a focus on food waste reduction and the avoidance of single-use plastic.

Front Office Sports (FOS), the leading multi-platform media and news organization covering the business of sports, today released its inaugural Most Sustainable list. This list was created in collaboration with Sports Innovation Lab to rank sports organizations and properties leveraging their reach, influence, and resources to safeguard the planet.

The sustainability program from founding members including Oak View Group has released a report with data from 40 U.S., Canada and U.K. venues.

Working through OVG’s Green Operations & Advanced Leadership (GOAL) initiative, the new partnership will implement EIC standards throughout OVG convention centers, including training venue employees for the Sustainable Event Professional Certification and the Certified Meeting Professional designation. GOAL will engage in ongoing data collection and analysis across all venues and help properties reach their sustainability objectives through best-practice sharing, measurement tools, and on-site consulting.

A leader in live venue development around the globe, Oak View Group is also a groundbreaker in sustainability.

CGR has been directly supported by GOAL in a year-long engagement to determine the most appropriate and authentic sustainability platform for the team. Support including on-stie visits of all facilities, observations of race-day activities, interviews with key leaders across the organization, environmental data collection, and assessment of sustainability-related opportunities and gap analysis for further improvements.

Sustainability efforts and legislative requirements are leading the consideration of all-electric sports venues, if the owner can withstand the sticker shock. Oak View Group’s Green Operations and Advanced Leadership (GOAL) organization provided Sports Business Journal with annual energy and electricity consumption averages from GOAL member venues to study this further.

Oak View Group's commitment to sustainability extends beyond individual arenas, with initiatives like the Green Operations & Advanced Leadership (GOAL) program, which aims to promote sustainability across the live entertainment industry. GOAL provides resources and guidance to venues looking to operate more sustainably.

The Vegas Golden Knights announced today, March 15, The Knight SHIELD Project. The objective of this new sustainability-focused initiative is to help fortify the realm’s vitality at club owned and operated venues (City National Arena, The Dollar Loan Center, and America First Center) and throughout the region. To help set this program up for success, the Golden Knights are collaborating with the Green Operations and Advanced Leadership (GOAL) team.

The panel at this year’s Pollstar Live! will discuss why Dave Matthews Band’s Nov. 7 tour kickoff at Enmarket Arena was a success and how those involved hope it can influence more venues and artists to keep sustainability at the top of their minds while on tour. The activation featured a case study with Oak View Group (Pollstar’s parent company) to look deeper into how sustainability practices are feasible and how carbon neutrality can be achieved.

Motorsports leaders were waving the green flag at the recent GOAL Grand Prix conference in Charlotte, North Carolina. The inaugural, invitation-only conference was held Jan. 9-10 at Honeywell headquarters for 100 participants representing leagues, teams, tracks, partners and other stakeholders in the racing industry to discuss ways to minimize the environmental impact of motorsport and lead the racing community toward a more sustainable future.